Become the Business AI Understands, Trusts, and Recommends
I help entrepreneurs, founders, and enterprise leaders make their businesses and expertise AI-readable, so when people search, ask, or explore through AI, they're accurately understood, surfaced, and recommended.
The Shift Happening Now
AI is already interpreting your business: who you are, what you offer, who you help, and whether you're the right fit to recommend.
What Really Matters About Your Website in 2026
If your meaning-layer is unclear or your schema is missing, AI simply won't recommend you… even if you're exceptional at what you do.
Here's the big secret people are only beginning to wake up to: Your visibility is no longer determined by the algorithms that people have spent years trying to crack.
It's now determined by content intentionally crafted to express clarity, structure, and meaning, in a machine readable way.
My work ensures AI can clearly understand your brilliance so the right people can find you.
The GEARS Framework
My partner, Ken Droz, and I developed GEARS, a structured framework that organizes the language, ideas, and relationships within your business so AI can clearly understand what you do - and accurately represent it.
GEARS brings together:
Generative Engine Optimization (GEO)
Strategic positioning to ensure AI models understand and recommend your business accurately.
Meaning-Layer Strategy
Building semantic clarity that helps AI interpret your business the way a smart human would.
Schema & Structured Data
Technical implementation that makes your content machine-readable and discoverable.
Entity-Based Clarity
Establishing your business as a recognized, trusted entity in AI knowledge bases.
Authentic, Human-Centered Messaging
Clear communication that resonates with both humans and AI systems.
Together, these elements help AI interpret your business the way a smart human would, with context, accuracy, and trust. I'm also the Co-Founder of TopAuthority.ai, where we're evolving GEARS into a full-scale platform.
Ways to Work With Amy
For visionary leaders and future-focused brands ready to become clearly understood by AI.
AI Visibility Workshop
A foundational introduction to AI visibility and GEO
A live, high-impact introduction designed to help you understand the shift and take confident first steps in making your business AI-readable.
Join Workshop
GEO Foundations: Schema Sprint
Build the core structure AI needs
A guided program to build the fundamental structure that enables AI to accurately interpret and recommend your business.
Learn More
VIP Day: Private Strategic Immersion
High-touch strategic experience
A private experience where Ken and I refine your meaning-layer, clarify your message, and strengthen your AI visibility strategy.
Book VIP Day
AI Discoverability Consulting
Strategic guidance for organizations
Strategic guidance for established brands and experts preparing for AI-driven discovery. Book a call to see if our services are right for your organization.
Learn MoreKeynote Speaking
I deliver high-impact keynotes for conferences, companies, and organizations on:
The future of AI visibility
How AI understands business
GEO: the new frontier of being found online
Meaning-layer strategy for modern brands
Becoming AI-readable without losing your humanity
Audiences walk away with clarity, confidence, and practical next steps for leading in the AI era.
Explore Keynote Topics →
About Amy Yamada
I'm a keynote speaker, AI visibility strategist, and business leader helping entrepreneurs and organizations become clearly understood in the age of AI-driven discovery.
For over 25 years, my work has centered on communication, transformation, and human connection. Today, my partner Ken and I are pioneering the field of AI visibility and meaning-layer strategy through GEARS and our upcoming platform, TopAuthority.ai.
My mission is simple:
Help you become understood - by AI and by the people who need your work most.
Build with AI. Lead with Heart.
Ready to become AI-visible?
Get thoughtful insights, updates, and practical guidance on AI visibility, GEO, and the future of AI-driven discovery.